There are many papers, studying online shopping behaviors and analyzing the reasons, backgrounds, etc., that stress the importance of online shopping and finally encourage business owners and you to implement actionable e-commerce strategies.
We all know it’s important to embrace online business, but don’t know how. In this post, I decided not to do it that way. The content is informative with the latest online business surveys conducted by the reputable company, Statista.
This content not only includes data on online shopping behaviors but also depicts a whole scenario of doing online business in the US market. What strategies you should take, what resources you can utilize, you can find ingredients in it.
Let’s check the global online shopping data first.
An Overview of Global Online Shopping
Here is a chart of the total global share of online shopping in 2020.
The survey involved over 400,000 customers worldwide, aged above 13. From this chart, we know that consumers shopping online worldwide exceed 80 percent, reaching nearly 90 percent each, South America and Asia, which are the leading regions in 2020. Contrary to other regions, North America had the lowest share, with just over 75% purchasing items online in 2020, but this also means it has more potential for growth.
The chart data below, shows you where your products are exposed to online shoppers. It is based on the latest survey conducted in 2021. There is a lot of helpful information provided in this infographic. From it, we know the main online sources for finding products are dominated by search engines. Amazon also has a weight in product searching, ranked second. Other marketplaces like eBay, Etsy, and social media take a large share of the searches conducted by consumers.
Let’s drill down to the region of North America, the United States.
Online shopping behaviors of customers in the United States
The above is a general customer satisfaction index for the United States. It displays online shopping changes in 20 years from 2000 to 2020.
The chart illustrates the share of cyber weekend total expenditure of online and offline in the United States. Consumers in the US spent over a third of their budget online in the Cyber Weekend of 2021. The country’s leading online spenders are Millennials during Black Friday and Cyber Monday, while deciding to buy in physical stores is preferred by the Greatest Generation.
This chart provides us with information about the average order value of US online shopping in the second quarter of 2020 and 2021, respectively. This data differs from the type of device from which the orders are placed. Orders placed online from computers in the second quarter of 2021 on average reached $184.44 compared to the same period last year.
Do you want to know which devices convert best? This chart gives you some answers. We know from this chart, desktop performs better than mobile devices, and the tablets last.
If you want to know what products are dominating online, we all have some inaccurate sense, but this chart shows you the proof and a ranked category list. From this chart, you can get ideas about what to sell. The data was collected from 2021 in the United States.
Why do some consumers decide to buy online rather than go to the physical stores? This chart lists reasons and drivers why they want to buy products online.
On what channel are your products exposed to consumers? From this chart, we know that search engines are the ones you should not omit. Social channels and other marketplaces are also important sources for acquiring product exposure.
Coupon websites are great places where consumers searching and sharing content about products. The above chart shows the most popular coupon sites in the US market.
This chart tells you the factors impacting when consumers decide to purchase goods online in the United States in 2021.
If you want to know why a user chooses a new online store to buy products rather than buying on marketplace websites like Amazon, eBay, etc., This chart reveals some reasons and factors. You can adopt some actionable strategies from this chart to attract customers.
Final Thoughts
OK, the content shared in this post is complete. I hope you found the data in this post interesting and useful, giving you sparks to run your online business better.